Spring/Summer 2027 RTW Show

Three years ago, La Moyenne Région, Phan Huy’s graduate collection, marked the designer’s first introduction to the public and received a warm response from audiences. The collection was inspired by a moment from his childhood, when, at the age of ten, he stood captivated by the beauty of his maternal grandmother’s fields at sunset. It also drew inspiration from two paintings of the same name by Vietnamese artists Nguyễn Tiến Chung and Hoàng Tích Chù.

Three years later, as he returns to Vietnam to present the Spring/Summer 2027 Ready-to-Wear collection, Phan Huy revisits that same landscape of memory. While La Moyenne Région marked the first time the designer shared his personal world with the public, this return creates an opportunity for that deeply personal story to resonate with the memories of others.

For Phan Huy, the most meaningful outcome is for each viewer to recognise a field of their own in the collection, recalling the landscapes of home and the beautiful years of childhood. The collection therefore goes beyond recounting a designer’s personal memories. It opens up a shared space in which each person can rediscover the familiar places and experiences that have shaped who they are. This is why Phan Huy chose to revisit this idea for such a significant moment in the house’s journey in Vietnam.

In the world of Spring/Summer 2027, his grandmother’s fields emerge through the footsteps of a ten-year-old boy wandering beneath the night sky. The flickering lights of fireflies, rivers carrying drifting water plants and lotus ponds shimmering beneath the moonlight evoke a world suspended between reality and a child’s imagination. Seen through the eyes of a young boy, familiar scenes of the Vietnamese countryside become luminous and evocative, as the boundaries between what he sees and what he imagines begin to blur.

These images are translated into fashion through surfaces that evoke a glittering night sky, still rivers marked by ripples reflecting the moonlight, and cultivated fields dotted with flowers. Intricate hand embellishment lends depth and texture to the garments. Bamboo branches and leaves, enduring elements of the Vietnamese landscape, are reinterpreted through hand-separated fibres and artisanal dyeing techniques, bringing familiar elements of everyday life into a contemporary fashion context.

The opening looks place particular emphasis on wearability and accessibility for Asian customers while maintaining a considered approach to material and surface. Hand-pressed textures, delicate basting with monofilament thread and concealed-stitch embellishment evoke the structure of traditional paper fans and the natural markings of bamboo stems. The combination of accessible silhouettes and meticulous craftsmanship results in pieces that feel connected to everyday life while retaining the house’s distinctive creative identity.

Rather than seeking to recreate a specific rural landscape in its entirety, Phan Huy distils the images and emotions preserved in his memory and transforms them into fashion. Vietnamese beauty is expressed not only through recognisable imagery, but also through the designer’s personal interpretation of familiar surroundings. The collection becomes a return to childhood, while inviting each viewer to rediscover a cherished landscape of their own.