Phan Huy is a haute couture fashion house founded in 2023 by celebrated stylist and designer Steven Doan and visionary creative director Phan Huy. The brand is dedicated to redefining modern luxury through a seamless blend of Vietnamese heritage, artisanal craftsmanship, and cutting-edge couture innovation.

Phan Huy was founded with a clear mission: to redefine luxury through a fusion of cultural heritage and modern innovation. Our atelier, based in Vietnam, serves as the heart of our craftsmanship, where we combine traditional Vietnamese weaving techniques, natural plant-based dyeing, and cutting-edge methods such as laser pattern cutting. Each piece is meticulously handcrafted by skilled artisans, with an unwavering attention to detail. Through techniques such as intricate embroidery, silk weaving, and hand-draping, we aim to preserve and elevate Vietnam’s rich textile heritage while pushing the boundaries of couture design.

Since its debut at Paris Fashion Week, Phan Huy has captivated the global fashion elite with its exclusive runway presentations and showroom showcases. The brand’s distinctive designs have graced the red carpets of prestigious events, including the Cannes Film Festival, worn by an array of international style icons and celebrities. Among them are Ginta, Jhené Aiko, and Miss Universe titleholders Victoria Theilvig and Zozibini Tunzi. The brand has also garnered admiration from Asian superstars like Zhao Lusi, Yang Mi, and Fan Chengcheng.

Crafted with meticulous attention to detail in Vietnam, Phan Huy represents a new era of couture, where time-honored techniques meet contemporary elegance. With an expanding global presence spanning Europe, Asia, and beyond, the brand continues to shape the future of haute couture – offering a vision of sophisticated cultural authenticity fused with international allure.